I started reading computer arts magazine and i noticed they had an article that they interview Ed Templeton from Red Design, I immediately thought that i should share this interview from the magazine as I thought it could benefit others and get some quick tips about print design.

Print design isn’t talked about enough in the web design community and id like to learn more about it as I’m from an intense web based background and hopefully others do too, this should be a nice start to a series of posts about print design in the coming weeks if you’d like to contribute a post feel free to contact me.

The Interview from Computer Arts magazine

Make a plan

At an early stage, decide what paper stock you’re printing on and what finish will be applied: matt, gloss, varnish, laminate and so on. Are there any benefits or limitations to your choice of paper and finish that you should bear in mind while designing.

Talk to your printer

Describe your project to your printer to get their grids or agree delivery requirements early on. A good printer will advise you of any potential problems with your design or stock choices – and may offer alternatives.

The Right Tools

Use the right software for the job. Just because you know Photoshop doesn’t mean you should design a magazine in it! Create and amend images in pixel-based programs such as Photoshop; make illustrations and so on in vector based programs; and compile and lay out for print in programs such as InDesign.

Understand CMYK

The coloured inks Cyan, Magenta, Yellow and Key (or Black) are laid down in that order, Black being last and acting as ‘Key’ that locks the image together. Once you understand the process you can use it in creative ways such as overprinting blocks of C, M or Y or creating a ‘rich black’ of K plus some C, M and Y.

Get colour reference

Using colours swatches at the design stage such as ‘Pantone Solid to Process’ or ‘4-Colour Process Guide’ is invaluable. Most monitors aren’t perfectly print-calibrated, so colours on screen wont look the same in print – check the coated and uncoated swatches to get a better idea.

Working in RGB

When using images its much easier to manipulate an retouch them in RGB mode in Photoshop, When you’re done, flatten the image and convert to CMYK before placing it in your layout software.

Don’t fake fonts

Use only the actual fonts for bold, italic, and other styles when having a document printed commercially. If you’ve used the software fake italic, it’s possible that the text won’t show up as italic when printed. Besides the real font has been designed for the purpose better.

Bleed and Slug

The bleed and slug areas are trimmed away at the documents final size. The former is the area beyond the trim line for images or other elements that you want to ‘bleed’ off the edge of he page. The latter is an area where you can put non-printing information, such as project details.

Do a pre-flight

This is a final quality check that you can perform to make sure the printer is getting all the files, fonts and images in the right formats. It used to be a manual process, but these days most layout programs will do it automatically, so there’s no excuse.

Proof for perfection

Ideally, your printer will provide a proof you sign off before the job goes ahead. If that’s not possible you can run some checks on your print-ready PDF. Using Acrobat to preview separations, ink coverage, transparency and overprinting.

Author of this post: Max Stanworth

Iam the creator and editor of Design Shard, I created this blog to post my inspirations, work and free resources that I hope others find interesting too. See all posts by: Max Stanworth